Cardinal Commerce Verified By Visa Services
VERIFIED BY VISA/MASTERCARD 3-D SECURE CODE INITIATIVES
Are you looking for a tool to reduce your chargebacks while increasing
your sales? Verified By Visa/MasterCard Secure can help address this area!
The Verified by Visa and MasterCard 3-D Secure initiatives are designed to
eliminate fraudulent transactions and protect merchants from chargebacks.
AspDotNetStorefront already supports these initiatives on selected gateways
both in the U.S. and in U.K./EUR, to help
provide a state of the art shopping system, which helps eliminate damaging
fraud and chargebacks.
To implement this initiative, AspDotNetStorefront has partnered with
Cardinal Commerce to provide a seamless integration of this capability into
the shopping cart system. Information on Cardinal Commerce is given below.
Subscription to the Cardinal Commerce Cardinal Centinel program is required
to enable Verified By Visa/MasterCard Secure protection and works with the following AspDotNetStorefront payment gateways: Authorize.net, Paymentech, PayPal PayFlow PRO & Websites Payments Pro (UK only), USA ePay or Cybersource.
For U.K./EUR 3-D Secure support, those are built directly into the EUR
gateways: ProtX, Cybersource.
OVERVIEW
Card-Not-Present
(CNP) transactions present the greatest risk of fraud to ecommerce because
merchants are unable to validate that their consumers are the legitimate
accountholders. Because of this lack of authentication, ecommerce merchants
currently bear full risk and liability for transactions they accept. A wide
variety of fraud screening/scoring services are available to merchants, to
assist them in reducing the likelihood of fraud, but these methods don't
authenticate a consumer, and can cause good customers to be turned away
while offering no shift in transaction liability and no guarantee of payment
to the merchant.
Cardinal Centinel payment authentication services address these problems
head on by offering a comprehensive authentication solution to ecommerce
merchants, which guarantees payment and eliminates fraud liability.
The programs, Verified by Visa, MasterCard 3-D SecureCode and JCB's
J/Secure, reduce the risk of unauthorized cardholder use by authenticating
the consumer at the time of purchase (typically with a password). Payment
authentication makes online shopping safer for both buyers and sellers by
eliminating fraud and the "I didn't do it" chargebacks, guaranteeing payment
to merchants and providing a secure channel for safe international
ecommerce, while also protecting the cardholder from fraudulent use of their
credit card.
EASY MERCHANT INTEGRATION
Cardinal Centinel offers a unique hosted solution that easily integrates
with the merchant checkout process. There is no need for merchants to
implement multiple software components for each payment type. The software
is also designed to easily accommodate future credit/debit card initiatives,
such as American Express and Discover.
The Cardinal Centinel payment authentication engine is seamlessly
integrated as part of AspDotNetStorefront, and can be enabled (after
subscription to the Cardinal Centinel service) by turning on an AppConfig
setting via the store admin site. You must be using one of the following gateways in order to use Cardinal Commerce VBV/MasterCard Secure: Authorize.net, Paymentech, PayPal PayFlow PRO, or Cybersource.
HOW DOES IT WORK?
Cardholders can authenticate themselves during checkout with a PIN or
password previously assigned to their card. If the cardholder is not already
enrolled in the programs with their bank, no PIN is required.
For the merchant, both Visa and MasterCard provide automatic chargeback blocking and
guaranteed payment on all domestic and international consumer cards, even if
the shopper does not have a PIN for their card.
This guarantee against fraud translates into lower chargeback rates, the
ability to process more sales without manually reviewing orders, and the
opportunity to expand internationally without risk.
Get Started Here
ABOUT CARDINAL COMMERCE
Cardinal Commerce Corporation is the leading provider of a
technology-neutral authentication platform for securing electronic and
wireless commerce, thus ensuring that individuals, businesses and government
agencies can process electronic transactions and access confidential
information safely, securely and privately. Cardinal's proprietary
technology provides consumers, merchants, credit/debit card issuers, and
processors the ability to conduct fully authenticated Internet-based
e-commerce, while protecting the transactions from fraud. Cardinal Commerce
is based in Cleveland, Ohio, and has partners throughout the United States,
Europe, Africa, the Middle East and India.
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