Vortx would configure a Google Analytics account and connect it to your store. To start, Vortx will ask for access to your existing Google Analytics account if you have one. If you do not have an account we will just need you to provide us with an email address that you will use to manage your account and we will create an account for you before we connect it to your store. Finally, we will provide you with access to view and manage your data in Google Analytics.